Outerknown is a sustainable clothing company that connected with us for help in articulating their vision. They had many incredible ideas and required a uniquely designed website where those ideas could come to life. Outerknown is a brand dedicated to stronger fabrics and reusable materials which increase the lifespan of products, and therefore decrease consumption. Through research and collaboration, we were able to solidify a solid direction for Outerknown products and principles to come together as one. Utilizing a minimal approach when designing the site allowed their products to shine. With many more layers than just clothing, the website became a story-telling experience focusing on ethics within the fashion industry. The ethos of Outerknown rubbed off on us and has inspired us to live and work in a way which protects our environment.

Outerknown

• Strategy

• Design

Selects from Outerknown