Baxter of California, a destination for men’s grooming, connected with us to enhance their vision of the “Baxter of California lifestyle.” Having grown up in skateboarding, surfing and coast to coast activities, our team was excited to contribute to the definition of this lifestyle. Our similar backgrounds allowed us to quickly grasp the foundations of the company, which was created by a fashion-forward man who sought a way for men to take care of their bodies just as much as they care for the nature around them. We implemented these founding principles into Baxter of California’s website by generating a clean feel and a fashion forward look. Most importantly, the products themselves embodied the nature of Baxter of California through their redesigned packaging. Aware that customers reordered Baxter of California products frequently and on the go, a consistent design across all types of devices was essential. This collaboration left us all feeling a little cleaner.

Baxter of California

• Strategy

• Package Design

• Brand Direction

• Web Design

• Sales Innovations and Reporting

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